Marketing research whitepapers


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How to exploit research to gain unparalleled understanding into the unspoken desires of your customers. Traditional Surveys.

Why expert survey analysis design leads better business decisions; Ways to protect the integrity of your data. One of the most common scaled-response format questions in survey design today is the Likert scale.

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It was developed by the American educator and organizational. Properly Measure Employee Engagement You Will Learn: How to properly measure employee engagement, as well as how and how not to act on the data. Balancing Research with the Qualitative Equation You Will Learn: Three approaches to successfully link qualitative and quantitative research together; The six steps to successfully conducting a focus group. Reducing Risk with Market Research Four ways survey research reduces the risks your organization faces; How to gauge the value of survey research for your company.

White Papers

Putting together a big data plan that focuses on facts will positively influence your business. Learn how to develop a big data plan.

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  7. Addressable TV uses 1st, 2nd and 3rd party data to perfect audiences and reach those exact households using television. Learn more. And meet your audience wherever they are. Reports and Whitepapers. Connecting the Dots of Consumer Identity: How Identity Resolution Can Transform the Customer Experience Download this insightful identity resolution white paper from Experian to find out why savvy marketers can no longer ask themselves if they should invest in an identity resolution solution, but when.

    Quantitative and Qualitative Marketing Research

    Know Your Audience: The Evolution of Identity in a Consumer-Centric Marketplace Download this insightful identity resolution white paper from Winterberry Group to learn more about the evolution, current state and why resolving for identity is so critical to marketing success.